SILVER BRIGHTENING PURPLE SHAMPOO

• Targets Brass: Color-corrects by neutralizing yellow and orange tones for a cooler, brighter silver.
• Hydrates + Smooths: Infused with Vitamin E and Glycerin to deliver weightless moisture, reduce frizz and soften hair.
• Gentle for Daily Use: A non-drying formula that you can use everyday.
• Tailored for Silver Hair Texture: Tames flyaways and helps manage wiry, dry and coarse strands.
• No Stains, Just Shine: Purple toning without the mess—won’t stain hands, hair, or your shower.
• Color-Safe: Safe for both color-treated and natural silver hair. 
• Clean, Vegan Formula: No parabens, sulfates, silicones or phthalates. Always cruelty-free and 100% vegan.

• Violet Pigments – Visibly neutralize yellow and brassy tones to enhance silver hair’s vibrancy.
• Vitamin E – A powerful antioxidant that helps protect hair from environmental stressors while improving softness and manageability.
• Glycerin – A humectant that attracts and retains moisture to support smoother, more hydrated strands without weighing them down.

Full Ingredient List:

• Aqua/Water/Eau, Sodium C14-16 olefin sulfonate, Glycerin, Cocamidopropyl betaine, Glycol distearate, Cocamide MIPA, Tocopheryl acetate, Macadamia ternifolia seed oil, Panthenol, Polyquaternium-10, Guar hydroxypropyltrimonium chloride, Polyquaterinum-7, Sodium PCA, Sodium hydroxide, Isopropanolamine, Magnesium nitrate, Citric acid, Sodium chloride, Phenoxyethanol, Sodium benzoate, Methylchloroisothiazolinone , Magnesium chloride, Methylisothiazolinone , Parfum/Fragrance, Benzyl alcohol, Citronellol, Citrus aurantium peel oil, Hexamethylindanopyran, Hexyl cinnamal, Limonene, Linalool, Tetramethyl acetyloctahydronaphthalenes , Ext. violet 2 (CI 60730)

Apply to wet hair, massage into lather & leave on for 2-3 minutes. Rinse well. For best results, follow with the Jhirmack Silver Brightening Purple Conditioner. Use daily as needed to maintain hair’s brightness.