A Legacy Rooted in Innovation

 Legacy in Every Bottle

Jhirmack was born from the vision of Jheri Redding—a groundbreaking hairdresser and chemist who believed that haircare should evolve with you. As the creator of the first pH-balanced shampoo, Jheri brought science and soul to every formula. He is also credited with developing some of the most successful and iconic brands in the industry, including Jhirmack, Redken, and Nexxus. He created Jhirmack to give silver and gray hair the attention it deserves—brightening tone, preserving softness, and empowering women to embrace every stage with confidence. Decades later, his legacy lives on in the care we put into every bottle.

Our Mission

is to empower those with silver and gray hair to feel highly visible and effortlessly radiant—every single day.

Rooted in the belief that beauty evolves with you—not away from you, our brand bridges the gap between performance and purpose. We deliver formulas that fight dullness, frizz, and yellowing while honoring the strength, individuality, and vitality of the person wearing them.

Care without compromise. Gray and silver hair have unique needs, and we meet them with clean, effective, everyday solutions, helping you maintain a bright, healthy look—without any tradeoffs.

Why Silver Brightening?

The science behind purple pigment to counteract brass tones

Purple pigment works on the principles of color theory, neutralizing unwanted yellow and orange tones—commonly known as brass—in silver and gray hair. Our formulas deliver a precise balance of violet pigments that gently counteract brassiness while preserving hair’s natural moisture and integrity. By toning and brightening without stripping, this targeted approach keeps silver strands luminous, soft, and healthy-looking—providing real, visible results you can trust.