

Your Silver, Your Spotlight.
Made for those with silver hair to feel highly visible and effortlessly radiant—every single day.
The Classics
Our Trusted Favorites Aren’t Just Purple—They’re Purposeful.
Tone. Brighten. Moisturize.
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SILVER BRIGHTENING PURPLE SHAMPOO
Gently cleanses, removing dulling buildup while neutralizing brassy and yellow tones.
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SILVER BRIGHTENING PURPLE CONDITIONER
Weightlessly moisturizes coarse, brittle strands while neutralizing brassy and yellow tones.
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SILVER BRIGHTENING 10-IN-1 LEAVE-IN CONDITIONER
Detangles, nourishes and softens while protecting against heat damage up to 450°F.
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See Our Ingredients or FAQ for more info
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TARGETS BRASS
Color-corrects by neutralizing yellow and orange tones for a cooler, brighter silver.
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SUITABLE FOR DAILY USE
No staining, no stripping – just daily care that keeps silver hair manageable and brass-free.
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CLEAN FORMULAS
No Sulfates, Parabens, Phthalates. 100% Cruelty Free. Leaping Bunny Certified.
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HYDRATING FORMULAS
Delivers lasting hydration to soften and smooth coarse, dry strands.
Real Silver. Real Results.
From tone correction to texture care, our formulas are made for the real needs of silver hair.
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This product is quite helpful in maintaining ones here and providing a clean bright look to the hair. As a male, I found it difficult to deal with my white hair being yellowing in color. I only use this product once l a week.
CVSKevin
SILVER BRIGHTENING PURPLE SHAMPOO
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Wonderful product for gray hair, moisturizers, and helps tame the course feeling common with gray hair. You don't need a lot. It does a great job cleansing scalp has a wonderful fragrance. You will notice a nice shine to your gray hair, excellent price point.
WalmartBarb
SILVER BRIGHTENING PURPLE SHAMPOO
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I have been spending 30 plus dollars on purple shampoos and I am always left unsatisfied. This product is 100% worth buying. Not only is it affordable, it works better than any other brand I have ever tried. I will be buying this from now on!
WalmartSiti
SILVER BRIGHTENING PURPLE SHAMPOO
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If you have greying/silvery/white hair, and you don’t want to mess with purple shampoos, this is all you need to keep your hair from getting dull. Easy to use - I use an inexpensive 2-in-1 shampoo/conditioner. I remove the towel, comb through my hair and simply spray this product on! It’s so easy. Love it.
AmazonAmazon Customer
SILVER BRIGHTENING 10-IN-1 LEAVE-IN CONDITIONER
The Silver Edit
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